Learn to make an impact.

While storytelling is the center of any good marketing, it isn’t done overnight.

Effective writing consists of thoughtful strategies, audience-driven tactics, fully understanding the power of the tools you use, and of course how to make the most out of your effort and time.

Working with me you’ll discover that there is no need to be intimidated by using social media as a marketing tool. There are plenty of ways to reach your audience without using tricks or hacks from “social media gurus” and marketers who work for big corporations.

Audit.

Not sure where to start? Have no budget and feel like you cant complete against ads? You and your team are the only ones “liking” your posts?

An audit and consultation is a great way to get custom professional advice to help you spend time on social media efficiently.

Training.

Interactive trainings will get your team of 1-100 excited about utilizing social media as a productive marketing tool; no experience necessary.

Trainings range from planning to creating content, developing a voice and tone for your brand, and leveraging data to give you game-changing insights.

Content.

Social content is what you’re sharing on social media - the photos, graphics, video, written text - what you see is content.

If you need support creating content, I am here to help you conceptualize, produce, and polish it off to make your social media looking great.

“Laura helped us with incorporating our audiences & taught us that targeting our community’s unique needs can set our communication initiatives up for success.”

“Great, energizing session on how to use social media to share data and stories and engage with students, parents, and other stakeholders.”

Classes.

Virtual classes to refresh or enhance your personal skills to produce high-quality digital content to tell your story.

 

  • iPhone Photography (Level 1)

  • iPhone Photography (Level 2)

  • iPhone Video

  • iPhone Editing

  • How Social Media Platforms Function

  • Social Media Writing - Do’s & Don’ts

  • Leveraging Data to Improve Your Social Media

  • How To Elevate a Consistent Brand

Presentations.

Helping people understand complicated concepts, social media strategies, and gain content production skills.

 

  • All About Algorithms: How Social Media Works & What You Can Do - 2024, NCCEP Capacity Building Website

  • Leveraging Data to Improve Communication Strategies - 2022, NCCEP National Conference

  • Making the Most of National GEAR UP Week - 2021, NCCEP Webinar

  • How to be TikTok TrendyWorkshop: Mastering - 2021, NCCEP National Conference

  • Icing Summer Melt Through PhotoVoice - 2021, NCCEP National Conference

  • Workshop: Mastering the Social Media Puzzle - 2021, NCCEP Capacity Building Workshop

  • Ask The Expert: Social Media - 2020, NCCEP Summer School

  • How To Be TikTok Trendy - 2020, Annual GEAR UP West Conference

  • Tactics, Tools & Time: Building a Social Media Strategy - 2020, NCCEP Capacity Building Workshop

  • Using Social Media as a Tool to Build Community & Show that #GEARUPworks - 2019, Annual GEAR UP West Conference

  • Leveraging Social Media & Data Utilization to Share GEAR UP Stories - 2019, NCCEP National Conference

  • Creating a Culture of First-Gen Pride - 2019, MO-KAN-NE Annual Conference

  • The Evolution of Your GEAR UP Story: Leveraging Social Media Tactics & Data Utilization - 2019, NCCEP/GEAR UP Capacity Building Workshop

  • Effective Social Media Strategies to Engage Your GEAR UP Community - 2018, NCCEP/GEAR UP National Conference